Search Engine Optimization
“A tool to ensure that you are more visible in the infinite
space of the virtual world”
Online Presence
SEO
- SEO is a process aimed at improving the quality and quantity of website traffic to a website or web page from a search engine.
- SEO targets the unpaid traffic that could originate from different kinds of searches that originate on the web.
- It employs methods that are drawn from the study of a few important aspects such as how any search engine is set to behave based on their algorithm, general search behaviour of most internet users, keywords generally used in searches, most preferred search engines across a spectrum of users, etc