Technology has always been a major game changer with regard to improved productivity in every possible field.
Digital Marketing and the advent of the internet, in the later half of the last century changed the dynamics of information sharing. The ways and means to reach out to people, overwriting every available theory regarding the subject until then.
Since then, the world has come to experience several technological marvels that defied all common beliefs and understanding. Digital Marketing which began in the 1990’s has today reached a pedestal. Since, the outreach possible through the various mediums it uses vis-à-vis the cost involved.
It is incomparable and unmatched by any other source or medium used by traditional marketing. Looking forward, this trend or shift towards digital marketing is only set to grow.
Here are the reasons why: –
Change in Consumers Buying Behaviour – Future marketing
Over time there has been a major shift in the buying behaviour of consumers. Due to the easy availability of information over the internet. In the past, where it was a difficult proposition for buyers. They had to completely fulfil the clause of “Caveat Emptor” or ‘let the buyer beware’ until a few years back.
Information Age – Digital Marketing
The Information Age has brought in a complete change in this scenario, as the consumer now has a load of information available over the digital marketing media to check and review before he commits himself into buying a product.
This has not only brought in a major shift in the attitude of the consumer, who now wants to know much more about the product. But has also increased the responsibility of the seller. This will make sure that transparency is maintained and the required information is made available. There is no better outreach plan than digital marketing to ensure this.
Change in the Definition of a Market Place – Digital Marketing
The idea of a market place has undergone drastic change over the last 30 years.
The shift from small dingy but fully loaded ‘Kirana Stores’ selling most of the daily essentials to ‘Crowded Market Places’. They have new group of shops catering to every major demand from which slowly emerged the concept of ‘Shopping Complexes’.
However, which by the end of the last century brought in the concept of ‘Shopping Malls’.
Evolving world of markets – Digital Marketing
Market places thrived on the promise of an enhanced ‘Shopping Experience’ which each of them promised to render.
While there still exists many such market places. Their relevance and quantum of business they enjoyed is on the decrease with the advent of several e-commerce platforms.
The digital marketing world powered by the internet has brought the market to every prospective consumers bedroom, Which is promising an experience where one can shop from the leisure of ones home.
They can review product details, compare different products and pay digitally with the assurance. This experience that the product can be returned if found unsuitable.
Fear Induced by the Pandemic
The COVID-19 pandemic which caused a massive upheaval globally has changed the outlook towards conduct of business activity world over.
Though several e-commerce platforms were doing very well before the occurrence of the pandemic. However, their relevance were highlighted as lockdowns hit the normal conduct of businesses everywhere.
While the pandemic will come under control sooner or later. The fear induced by it will loom in the minds of the individuals for a long time to come.
Digital money, contactless purchase and similar delivery of goods and services have become the need of the hour and this trend will grow in the coming times.
Conclusion
It is a well know fact that the only factor that is constant in changing times is “change” itself. Businesses will recognize the market demand and modify their act. Which will suit the consumer or face the eventuality of being overridden by the market currents. The logical outcome or deduction after studying the rapid advances in the world of technology.
In this digital age is that business enterprises will have to modify their strategy for conduct of business activity. To suit this requirement and digital marketing has a major role to play here to make this endeavour a success.
This also brings to light the undeniable fact that the field of digital marketing is all set to grow exponentially both, as a bright career option as well as one of the booming business ideas to venture into.
This is true for the simple reason that the demand for digital media professionals, who are adept with handling various tools to implement a successful digital media outreach or marketing plan is going to be on the rise for times to come.
Businesses that choose not to utilise the digital platform to market their products and services. Will eventually have face the eventuality of a shutdown as they will be in no position to face the competition.
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